"At present, many intangible cultural heritage elements such as traditional textiles and embroidery in East Asia are at risk of gradually disappearing. By combining intangible cultural heritage with fashion, we have the opportunity to revitalize them and make them appealing to consumers while retaining their cultural significance." Yang Bixing, Director of the Cultural Division of the East Asia Regional Office of UNESCO, said on the 13th.

On the same day, the Partnership meeting on the integration of intangible cultural Heritage into contemporary fashion design, co-sponsored by the People's Government of Chuxiong Prefecture and UNESCO Regional Office for East Asia, was held in Chuxiong City, Chuxiong Yi Autonomous Prefecture, Yunnan Province. Representatives of fashion and design institutions, experts and scholars from Japan, South Korea, Mongolia and other countries gathered to have a dialogue around the four dimensions of "non-genetic inheritance protection, fashion empowerment, regional collaboration, and sustainable development".

Chuxiong, one of the two Yi autonomous prefectures in China, has four world-class business cards: the hometown of dinosaurs in the world, the hometown of Oriental humans, the kingdom of wild fungi in the world, and the hometown of green peacocks in China. At the same time, it is also the "Yi embroidery capital" of inheritance and innovation, and the "holy land of competition and decoration" of Meimei and common. In recent years, relying on the cultural resources of Yongren Zhiju Yi Costume Festival, which has a history of more than 1,350 years, the state has built a cultural brand of "Chuxiong Fashion Week", and has combined costume, fashion and Yi embroidery, so that Yi embroidery fashion has been put on the fashion show in Shanghai, Beijing, Milan, Paris and other domestic and foreign fashion shows.

In order to deepen the links between intangible cultural heritage and creative industries in East Asia, UNESCO has launched the Intangible Cultural Heritage and Fashion project, which aims to build a platform for traditional artisans, fashion students and independent fashion designers to explore new possibilities for collaboration between intangible cultural heritage and fashion through capacity building, mentoring and resource connectivity. This is the first meeting of this project in China.

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